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Is There Still Value in Partnering with a Traditional Advertising Agency?

Is There Still Value in Partnering with a Traditional Advertising Agency? 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With the rapid advancements in advertising…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital television has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet to make things a bit…

How Cross Device will be the Answer to your Newest Attribution Questions

How Cross Device will be the Answer to your Newest Attribution Questions 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging from in-home audio (Alexa) to…

In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID 2560 1280 Keynes Digital

We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US consumers within its network. To…

IAB’s Data Transparency and Its Impact on Marketers

IAB’s Data Transparency and Its Impact on Marketers 1900 950 Keynes Digital

Data transparency and data segments are crucial when it comes to accurately targeting your audience. Evan Hills, a seasoned advertising technology expert in business development…

5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital 1600 739 Keynes Digital

1 Simplicity Keynes’ technology is designed to make programmatic as simple as social. We combine the most detailed data and make it digestible and actionable…

What Impact Will iOS14 Have on Digital Advertising?

What Impact Will iOS14 Have on Digital Advertising? 2560 1280 Keynes Digital

Many of our partners are asking how iOS14 will impact their campaigns.  We sat down with Matt Hrushka, a seasoned mobile marketing expert, to discuss…

Who is 2020’s Clear Cut Winner?

Who is 2020’s Clear Cut Winner? 1439 734 Keynes Digital

2020 feels like a marathon and we’re only at the 15 mile mark. We’ve seen anything from brands boycotting Facebook to online-only companies thriving, but…

Reporting UI

Reporting UI 2560 1280 Keynes Digital

Introducing the Keynes Digital Campaign Reporting Platform. A user interface that provides your data in an organized, digestible, and actionable format.  We focus on simple,…