“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With the rapid advancements in advertising…
Like any growing programmatic channel, digital television has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet to make things a bit…
Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging from in-home audio (Alexa) to…
We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US consumers within its network. To…
Data transparency and data segments are crucial when it comes to accurately targeting your audience. Evan Hills, a seasoned advertising technology expert in business development…
1 Simplicity Keynes’ technology is designed to make programmatic as simple as social. We combine the most detailed data and make it digestible and actionable…
Many of our partners are asking how iOS14 will impact their campaigns. We sat down with Matt Hrushka, a seasoned mobile marketing expert, to discuss…
2020 feels like a marathon and we’re only at the 15 mile mark. We’ve seen anything from brands boycotting Facebook to online-only companies thriving, but…
Introducing the Keynes Digital Campaign Reporting Platform. A user interface that provides your data in an organized, digestible, and actionable format. We focus on simple,…
