After many years of defending its position on no advertising for its viewers, Netflix is finally considering an ad-supported TV subscription model. This is huge…
71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear TVs. Squid game, Amazon buying…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically, traditional TV spots ran for…
https://keynesdigital.com/wp-content/uploads/2022/01/FINAL-Audio-Website-copy.mp3 Perpetual Traffic Podcast With Dan Larkman Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast invite Keynes Digitals CEO & Founder, Dan Larkman…
A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to make a purchase, visit a…
https://keynesdigital.com/wp-content/uploads/2021/12/digital_champions_with_dan_larkman_from_keynes_digital-1080p_Merge1.mp3 Daily Ad Brief "Digital Champions" With Dan Larkman WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? Instead of claiming the new…
Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry grows, there are more and…
Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your brand, set the campaign up,…
Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride ourselves on and believe…
We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital decided to boil it down.…
