Drive Results: 64% More Users, 91% More Revenue

About the Brand
Focus
NEST partnered with Keynes Digital to boost traffic and customer engagement during the holiday season. After success with lower-funnel campaigns, NEST turned to Connected TV to attract new traffic but faced targeting challenges with their previous partner.
Keynes implemented a data-driven strategy using NEST’s first-party data to create custom audiences and AI-powered lookalike segments, optimizing ad spend. They targeted high-intent users based on search behaviors like “fall candles” and “candle gift sets,” ensuring ads reached the right audience.
To refine targeting further, Keynes used insights from 230 global audience providers to build detailed personas, focusing on luxury shoppers, holiday seekers, and gifting audiences. They tested various ad formats, including :15 sec and :30 sec videos with compelling incentives, which boosted conversions and delivered measurable success. Through smart targeting and creative testing, Keynes drove significant growth for NEST.
64%
Increase in New Users
1.3x
Increase in Transactions
91%
Increase in Revenue
38%
Increase in Conversion Rate
Resolution
Keynes’ strategy boosted campaign performance with a simple, effective approach.
Targeted Search Behavior:
Used search keywords to serve video ads to the right audience.
First-Party Data Utilization:
Tracked user behavior on NEST’s website to create custom and lookalike audiences for maximum conversions.
Built Effective Personas:
Used data from 230 audience providers to develop personas, targeting segments like luxury shoppers and holiday buyers.
Creative Testing for Optimal Results
Tested various video and display ads with targeted messaging to boost performance.
Keynes boosted NEST’s growth, proving CTV more cost-effective than paid social. Programmatic bidding outperformed direct buys, enhancing efficiency and returns. Keynes’ strategy made CTV a key driver of NEST’s success.
“Parting ways with our self-service platform, we decided to work with Keynes Digital for programmatic media buying and CTV. They were able to offer far more data providers + integrations for audience targeting and a strategic POV that our self-service platform could not. We have not only been very impressed by their client service and partner collaboration but also very satisfied with our results over the past 2 years. They operate as a true extension of our team, and I trust them explicitly. 5 stars, highly recommended.”