Drive Results: 64% More Users, 91% More Revenue

Focus

NEST partnered with Keynes Digital to boost traffic and customer engagement during the holiday season. After success with lower-funnel campaigns, NEST turned to Connected TV to attract new traffic but faced targeting challenges with their previous partner.

Keynes implemented a data-driven strategy using NEST’s first-party data to create custom audiences and AI-powered lookalike segments, optimizing ad spend. They targeted high-intent users based on search behaviors like “fall candles” and “candle gift sets,” ensuring ads reached the right audience.

To refine targeting further, Keynes used insights from 230 global audience providers to build detailed personas, focusing on luxury shoppers, holiday seekers, and gifting audiences. They tested various ad formats, including :15 sec and :30 sec videos with compelling incentives, which boosted conversions and delivered measurable success. Through smart targeting and creative testing, Keynes drove significant growth for NEST.

Resolution

Keynes’ strategy boosted campaign performance with a simple, effective approach.

Targeted Search Behavior:
Used search keywords to serve video ads to the right audience.

First-Party Data Utilization:
Tracked user behavior on NEST’s website to create custom and lookalike audiences for maximum conversions.

Built Effective Personas:
Used data from 230 audience providers to develop personas, targeting segments like luxury shoppers and holiday buyers.

Creative Testing for Optimal Results
Tested various video and display ads with targeted messaging to boost performance.

Keynes boosted NEST’s growth, proving CTV more cost-effective than paid social. Programmatic bidding outperformed direct buys, enhancing efficiency and returns. Keynes’ strategy made CTV a key driver of NEST’s success.