Keynes’ CTV Strategy Delivers 3x Revenue and 39% Lower Cost

Focus

Chemical Guys was running Connected TV (CTV) campaigns with an existing partner but wanted to see if Keynes Digital could deliver better results.

To make an accurate comparison, Keynes first replicated the previous campaign setup, using the same targeting, budgets, and frequency. After establishing the baseline, Keynes introduced a more advanced strategy.

Keynes focused on reaching and engaging the most valuable audiences. This tactic used behavioral insights to prioritize key customer segments. Real-time budget optimization focused spending on top audiences. Bids were adjusted based on user engagement, ensuring ads reached the right people at the right time without overspending. Cutting-edge cross-device technology was used to deliver consistent ads across all screens.

Resolution

Keynes’ strategy delivered impactful results with clear steps:

Audience-First Strategy: Targeted and engaged the right audiences by understanding Chemical Guys’ ideal customers.

Optimized Spending: Optimized budgets by focusing spend on high-performing audiences, ensuring every dollar drove results.

Dynamic Bidding: Adjusted bids based on user engagement for best reach.

Cross-Device Precision: Ensured ads reached users on all devices with perfect timing.

Keynes powered a smarter CTV campaign that outperformed Chemical Guys’ previous partner. With smart targeting, real-time adjustments, and cross-device precision, the campaign achieved stronger payoff. This campaign’s success proved Keynes to be the superior choice.