Blog

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix is finally considering an ad-supported TV…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Podcast: TV Ads? How Marketers Can Tap into a Blue Ocean

Podcast: TV Ads? How Marketers Can Tap into a Blue Ocean 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2022/01/FINAL-Audio-Website-copy.mp3 Perpetual Traffic Podcast With Dan Larkman Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast invite Keynes Digitals…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

Podcast: “Digital Champions” with Dan Larkman

Podcast: “Digital Champions” with Dan Larkman 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2021/12/digital_champions_with_dan_larkman_from_keynes_digital-1080p_Merge1.mp3 Daily Ad Brief "Digital Champions" With Dan Larkman WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY?…

Choosing Your Connected TV Advertising Partner

Choosing Your Connected TV Advertising Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Why Keynes Digital?

Why Keynes Digital? 1920 950 Keynes Digital

Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…

Connected TV Advertising Campaign Setup

Connected TV Advertising Campaign Setup 1920 950 Keynes Digital

Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…

The Growth of TV Streaming Channels in Advertising

The Growth of TV Streaming Channels in Advertising 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…