Blog : Keynes Digital

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday

November 30, 2022

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Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Wellness in the Workplace

June 15, 2022

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Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…

Is Netflix Shifting to Ad-Supported TV?

May 9, 2022

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After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported…

And 2021s CTV winner goes to… The viewers!

February 28, 2022

And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png February 28, 2022 March 25, 2022

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

February 2, 2022

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MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Perpetual Traffic & Dan Larkman

January 27, 2022

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TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

Connected TV’s Impact on Paid Media Channels

January 25, 2022

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A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

“Digital Champions” with Dan Larkman

December 10, 2021

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Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…

Choosing Your Connected TV Partner

November 29, 2021

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Marketers are actively seeking a partner who expresses the strongest interest in their overall success. As programmatic advertising grows, there…

Why Keynes Digital?

October 26, 2021

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Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…