Consumer Trends

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix is finally considering an ad-supported TV…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

The Growth of TV Streaming Channels in Advertising

The Growth of TV Streaming Channels in Advertising 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID 2560 1280 Keynes Digital

We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…