After many years of defending its position on no advertising for its viewers, Netflix is finally considering an ad-supported TV…
And 2021s CTV winner goes to… The viewers!
https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png
2560
1280
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png
71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…
Connected TV Myths
https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates.png
2560
1280
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates.png
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
The Growth of TV Streaming Channels in Advertising
https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-Presentation-3-e1635182482532.png
1920
950
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-Presentation-3-e1635182482532.png
We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…
Q2’20 Cord-Cutters vs Q2’21 Stackers
https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png
2560
1280
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png
CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…
Digital TV Terminology Cheat Sheet
https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg
2560
1280
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg
Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…
In-Store Consumer Trends During COVID
https://keynesdigital.com/wp-content/uploads/2021/01/Copy-of-Untitled-Design.png
2560
1280
Keynes Digital
https://keynesdigital.com/wp-content/uploads/2021/01/Copy-of-Untitled-Design.png
We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…