Consumer Trends : Keynes Digital

Is Netflix Shifting to Ad-Supported TV?

May 9, 2022

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/05/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/05/Blog-Header-Templates-e1652191797748.png May 9, 2022 May 10, 2022

After many years of defending its position on no advertising for its viewers, Netflix is finally considering an ad-supported TV…

And 2021s CTV winner goes to… The viewers!

February 28, 2022

And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/02/Blog-Header-Templates-4.png February 28, 2022 March 25, 2022

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

February 2, 2022

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MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

The Growth of TV Streaming Channels in Advertising

October 22, 2021

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We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…

Q2’20 Cord-Cutters vs Q2’21 Stackers

September 28, 2021

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CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Digital TV Terminology Cheat Sheet

April 5, 2021

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Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

In-Store Consumer Trends During COVID

January 5, 2021

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We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…