Dan explains how Connected TV advertising can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms, such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost. One way is through Connected TV advertising, which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between marketing and creative teams when it comes to messaging and connecting with the end-users.
The Programmatic Digest Podcast, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.