Case Studies

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Want to Benefit From CTV Advertising?

Want to Benefit From CTV Advertising? 2240 1260 Keynes Digital

Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris…

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Channel Challengers: Viewers vs Networks

Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from…

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Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV 2240 1260 Keynes Digital

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…

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Super Bowl LVIII Ads Steal the Spotlight

Super Bowl LVIII Ads Steal the Spotlight 2240 1260 Keynes Digital

Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From…

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Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead. 2240 1260 Keynes Digital

Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of uncertainty and doubt, especially when it comes to our livelihood. But before we get ahead of ourselves let’s break down the insight of our Keynes experts.

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Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream 2240 1260 Keynes Digital

“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction, because the yield is higher for the networks… a shift to more real-time bidding is massive for advertisers’ performance and outcomes as well.”

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Get out of line and get into Connected TV

Get out of line and get into Connected TV 2240 1260 Keynes Digital

“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…

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Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In 2240 1260 Keynes Digital

At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…

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Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000 1920 1080 Keynes Digital

Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…

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The Current’s Hot Seat with Keynes Digital CEO Dan Larkman

The Current’s Hot Seat with Keynes Digital CEO Dan Larkman 1920 1080 Keynes Digital

The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing…

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How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

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Full Service VS Self Services

Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

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Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

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CTV Breaks Records for 2022’s Black Friday & Cyber Monday

CTV Breaks Records for 2022’s Black Friday & Cyber Monday 1024 576 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

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Wellness in the Workplace

Wellness in the Workplace 1024 576 Keynes Digital

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…

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Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

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And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

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Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

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Perpetual Traffic & Dan Larkman

Perpetual Traffic & Dan Larkman 1920 1080 Keynes Digital

TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

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Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

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“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman 1920 1080 Keynes Digital

Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…

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Choosing Your Connected TV Partner

Choosing Your Connected TV Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

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Connected TV Campaign Setup

Connected TV Campaign Setup 1920 950 Keynes Digital

Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…

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TV Advertising in Streaming Services

TV Advertising in Streaming Services 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…

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Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

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