Connected TV Trends

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

Connected TV Advertising Campaign Setup

Connected TV Advertising Campaign Setup 1920 950 Keynes Digital

Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…

TV Advertising in Streaming Services

TV Advertising in Streaming Services 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…