Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…
Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…
We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…
CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…
