After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported…
And 2021s CTV winner goes to… The viewers!
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71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…
Connected TV Myths
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MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
Connected TV’s Impact on Paid Media Channels
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A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…
Connected TV Advertising Campaign Setup
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Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…
TV Advertising in Streaming Services
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We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…
Q2’20 Cord-Cutters vs Q2’21 Stackers
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CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…