Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…
Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…
We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…
Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…
CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…
“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…
Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…
Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…
2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…
