Connected TV

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 2560 1280 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Traditional Ad Agencies in a Digital World

Traditional Ad Agencies in a Digital World 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

Cross Device Attribution & Tracking

Cross Device Attribution & Tracking 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

Who is 2020s Clear Cut Winner?

Who is 2020s Clear Cut Winner? 1439 734 Keynes Digital

2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…

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