Digital TV : Keynes Digital

Connected TV Myths

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MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

TV Advertising in Streaming Services

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We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…

Digital TV Terminology Cheat Sheet

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Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…