Connected TV

Is There Still Value in Partnering with a Traditional Advertising Agency?

Is There Still Value in Partnering with a Traditional Advertising Agency? 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital television has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

How Cross Device will be the Answer to your Newest Attribution Questions

How Cross Device will be the Answer to your Newest Attribution Questions 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

Who is 2020’s Clear Cut Winner?

Who is 2020’s Clear Cut Winner? 1439 734 Keynes Digital

2020 feels like a marathon and we’re only at the 15 mile mark. We’ve seen anything from brands boycotting Facebook…