Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…
Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…
71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…
A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…
Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…
Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…
Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…
Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…
