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How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

International Women’s Day Theme is “DigitALL”

International Women’s Day Theme is “DigitALL” 1024 576 Keynes Digital

The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality” – a subject very close…

Full Service VS Self Services

Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

CTV Breaks Records for 2022s Black Friday & Cyber Monday

CTV Breaks Records for 2022s Black Friday & Cyber Monday 1024 576 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Wellness in the Workplace

Wellness in the Workplace 1024 576 Keynes Digital

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Perpetual Traffic & Dan Larkman

Perpetual Traffic & Dan Larkman 1920 1080 Keynes Digital

TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman 1920 1080 Keynes Digital

Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…

Choosing Your Connected TV Partner

Choosing Your Connected TV Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Why Keynes?

Why Keynes? 1920 950 Keynes Digital

Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…

Connected TV Campaign Setup

Connected TV Campaign Setup 1920 950 Keynes Digital

Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…

TV Advertising in Streaming Services

TV Advertising in Streaming Services 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Traditional Ad Agencies in a Digital World

Traditional Ad Agencies in a Digital World 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

Cross Device : Newest Attribution QA

Cross Device : Newest Attribution QA 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID 2560 1280 Keynes Digital

We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…

IAB’s Data Transparency on Marketers

IAB’s Data Transparency on Marketers 1900 950 Keynes Digital

Data transparency and data segments are crucial when it comes to accurately targeting your audience. Evan Hills, a seasoned advertising…

5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital 1600 739 Keynes Digital

1 Simplicity Keynes’ technology is designed to make programmatic advertising as simple as social. We combine the most detailed data…

What Impact Will iOS14 Have on Digital Advertising?

What Impact Will iOS14 Have on Digital Advertising? 2560 1280 Keynes Digital

Many of our partners are asking how iOS14 will impact their campaigns.  We sat down with Matt Hrushka, a seasoned…

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