Length
15s, or 30s
File Format
MP4 or MOV formats; FLV, and WEBM file formats are not supported
File Quality
1080p (1920×1080) or 720p (1280×720)
Bitrate
Video
18 mbps minimum, 30 mbps maximum
Audio
192 kbps minimum bitrate, 16- or 24-bit only
48,000 Hz sample rate
Frame Rate
Frame rate must be constant and set to 23.98, 25 or 29.97 (based on native frame rate)
Max File Size
10GB
Additional Notes
Although both first-party and third-party hosted creatives are supported, Connected TV devices do not support directly clickable video commercials. Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. Hashtags and QR Codes are not accepted.
If you are running on full-episode player inventory (on desktop or mobile), you can set up a URL to click through but not when running only on Connected TV advertising device inventory.
Connected TV Creative Best Practices
Connected TV advertising offers a platform to showcase your brand via non skippable, high-quality formats, on premium TV networks. Try these steps when building your assets:
- Create an instant connection with your audience by telling a story about your product(s) and encourage users to your site.
- Add a persistent URL or brand name to guide users to visit your site on their mobile or desktop devices while they watch TV.
- Include a strong end card with a clear call-to-action once the video concludes.
