Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From heartwarming narratives to hilarious antics, these ads are critiqued for their creativity, effectiveness, and cultural relevance. As viewers eagerly await the next big hit, Super Bowl ads offer insights into the evolving trends and strategies shaping the advertising industry. Here are Keynes Digital’s top 5 Super Bowl LVIII commercials:
5th – T-Mobile
T-Mobile brings the laughs with Jason Momoa, Zach Braff, and Donald Faison in a cable-outage skit turned “Flashdance” performance, highlighting T-Mobile’s reliable home internet. It was a close call between this and Verizon’s ad featuring Beyoncé.
4th – Pluto TV
Pluto TV amuses audiences with its ‘couch potato’ concept, featuring people in potato suits binge-watching shows on couches. Bonus points for keeping their logo subtly visible at the bottom of the screen throughout the commercial.
3rd – CeraVe
CeraVe surprises everyone with their collaboration with Michael Cera, delivering a genuinely funny commercial that keeps the focus on the product.
2nd – Dunkin’ Donuts
Dunkin’ Donuts puts a spin on last year’s Super Bowl spot, showcasing Ben Affleck’s journey to pop stardom with Matt Damon and Tom Brady by his side, proving anything is possible when you run on Dunkin’. Their logo is plastered everywhere in the commercial, leaving no doubt about who’s behind the ad.
1st – Uber Eats
Uber Eats takes the crown with their clever teasers, reminding viewers that Uber Eats delivers almost anything you can forget. With appearances from Jennifer Aniston, David Schwimmer, USHER, the Beckhams, and Jelly Roll, it was definitely a memorable Super Bowl Sunday
