Connected TV

​​How to Choose Your Connected TV Advertising Partner

​​How to Choose Your Connected TV Advertising Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Behind-The-Scenes of Setting Up a Connected TV Campaign

Behind-The-Scenes of Setting Up a Connected TV Campaign 1920 950 Keynes Digital

Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…

The Growth of TV Streaming Channels in Advertising

The Growth of TV Streaming Channels in Advertising 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…

Q2 2020 vs Q2 2021: Cord-Cutters vs Stackers

Q2 2020 vs Q2 2021: Cord-Cutters vs Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Is There Still Value in Partnering with a Traditional Advertising Agency?

Is There Still Value in Partnering with a Traditional Advertising Agency? 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

How Cross Device will be the Answer to your Newest Attribution Questions

How Cross Device will be the Answer to your Newest Attribution Questions 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

Who is 2020’s Clear Cut Winner?

Who is 2020’s Clear Cut Winner? 1439 734 Keynes Digital

2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…