The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing…
How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…
If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…
Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…
Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…
A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…
Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…
Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…
Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…
We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…
Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…
CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…
“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…
Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…
Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…
2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…
