Connected TV

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1220 684 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday 1920 1080 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Wellness in the Workplace

Wellness in the Workplace 1920 1080 Keynes Digital

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Perpetual Traffic & Dan Larkman

Perpetual Traffic & Dan Larkman 1920 1080 Keynes Digital

TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman 1920 1080 Keynes Digital

Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…

Choosing Your Connected TV Partner

Choosing Your Connected TV Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

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