Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris…
Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from…
Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…
Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From…
Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of uncertainty and doubt, especially when it comes to our livelihood. But before we get ahead of ourselves let’s break down the insight of our Keynes experts.
“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction, because the yield is higher for the networks… a shift to more real-time bidding is massive for advertisers’ performance and outcomes as well.”
“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…
At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…
Dstillery hosted Dan Larkman, Keynes Digital CEO, on their ‘Partners Series’ to discuss why our long-standing relationship is driven by…
Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…
The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing…
How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…
The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality” – a subject very close…
If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…
Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…
Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…
A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…
Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…
Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…
Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…
