Case Studies

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How a Richard Branson Comment Motivated a Connected TV Pioneer
How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

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Full Service VS Self Services
Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

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Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

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Is Netflix Shifting to Ad-Supported TV?
Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

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And 2021s CTV winner goes to… The viewers!
And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

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Programmatic Digest & Dan Larkman
Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

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Digital TV Terminology Cheat Sheet
Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

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