Streaming TV

Full Service VS Self Services

Full Service VS Self Services 1920 1080 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1220 684 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

CTV Breaks Records for 2022s Black Friday & Cyber Monday

CTV Breaks Records for 2022s Black Friday & Cyber Monday 1920 1080 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

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