Case Studies

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Want to Benefit From CTV Advertising?
Want to Benefit From CTV Advertising? 2240 1260 Keynes Digital

Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris…

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Channel Challengers: Viewers vs Networks
Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from…

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Full Service VS Self Services
Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

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Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

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CTV Breaks Records for 2022’s Black Friday & Cyber Monday
CTV Breaks Records for 2022’s Black Friday & Cyber Monday 1024 576 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

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Is Netflix Shifting to Ad-Supported TV?
Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

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