Streaming TV : Keynes Digital

Full Service VS Self Services

Full Service VS Self Services https://keynesdigital.com/wp-content/uploads/2023/02/KD_BlogHeaders-4.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/KD_BlogHeaders-4.png February 14, 2023 February 15, 2023

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.jpeg 1220 684 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.jpeg February 9, 2023 March 29, 2023

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

CTV Breaks Records for 2022s Black Friday & Cyber Monday

CTV Breaks Records for 2022s Black Friday & Cyber Monday https://keynesdigital.com/wp-content/uploads/2022/11/KD_Blog-Headers.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/KD_Blog-Headers.png November 30, 2022 March 2, 2023

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png May 9, 2022 March 29, 2023

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…