Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris highlights how CTV advertising combines the wide audience of traditional TV with the precise targeting of digital ads, making it a must-use tool for modern advertising.

Here are some key takeaways covered in their discussion, full article here:

• What is CTV?
• Advantages of CTV
• Who Should Use CTV? 
• When to Start with CTV?
• Effective CTV Creative Strategies

CTV is a pivotal evolution in advertising, making it more personalized, measurable, and cost-effective. Now, businesses can ensure their messages reach the right audience at the right time.

So, why stick to the same old when there’s a chance to level up? It’s time to explore the opportunities CTV offers for your brand.

Curious about Connected TV advertising? Connect with our team here or email Chris directly at [email protected].