Streaming TV Ads

Streaming TV ads have changed the advertising game. Streaming TV has revolutionized the way people consume video content. With over-the-top (OTT) platforms and connected TV (CTV) devices, viewers can watch their favorite shows and movies on-demand, without the need for traditional cable or satellite TV. This shift in viewer behavior has disrupted the traditional TV advertising industry, leading to the rise of streaming TV ads.

Streaming TV ads have numerous benefits over traditional TV advertising. One significant advantage is the ability to offer targeted and personalized ads to viewers. Unlike traditional TV, which relies on general demographic information to reach an audience, streaming TV can use data to create ads that appeal directly to individual viewers. This means that ads can be personalized based on a viewer’s interests, location, browsing history, and more. As a result, streaming TV ads are much more effective at engaging viewers and driving conversions.

Another benefit of streaming TV ads is the ability to measure their performance accurately. With traditional TV ads, it’s challenging to determine exactly how many people saw an ad, engaged with it, and ultimately made a purchase. With streaming TV ads, advertisers can track metrics like impressions, clicks, and conversions in real-time, providing valuable insights into the effectiveness of their campaigns. This data can then be used to optimize future ad campaigns, making them even more effective at reaching the target audience.

Overall, streaming TV ads offer many benefits over traditional TV advertising. They provide more targeted and personalized experiences for viewers, enabling advertisers to create more engaging and effective campaigns. Additionally, they offer more accurate metrics, making it easier for advertisers to optimize their campaigns for better results.

As more viewers shift to streaming TV, advertisers must adapt their strategies to stay relevant. Streaming TV ads allow advertisers to reach a wider audience, engage with viewers in a more targeted way, and deliver measurable results.

With streaming TV ads, advertisers can access a wealth of data and analytics, allowing them to track the effectiveness of their campaigns in real-time.

First, what is OTT? OTT, or over-the-top, refers to video content delivered over the internet.

OTT advertising started to gain traction in the early 2010s, as more viewers turned to streaming services like Netflix, Hulu, and Amazon Prime Video. Today, OTT is a major player in the advertising world, with more and more brands investing in OTT advertising campaigns.

OTT advertising examples could include TV commercials shown between Handmaids Tale on Hulu or The Office on Peacock. With OTT, advertisers can target specific audiences, based on demographics, location, interests, and more.

Connected TV, or CTV, refers to TV sets that are connected to the internet.

Almost 90% of US households have a CTV device, with that number projected to grow in the coming years. CTV advertising is becoming increasingly important for advertisers looking to reach a broader audience.

CTV ads can be displayed on streaming services like Hulu, Peacock, HBO Max, Paramount+, and ESPN+, allowing advertisers to reach viewers who have cut the cord on traditional cable TV. The industry technically combines OTT and CTV as one, because they work congruently. So if you’re looking for Connected TV advertising examples, they are also those TV commercials played before, during or after a streaming show or movie.

With CTV advertising, advertisers can use sophisticated targeting techniques to deliver ads that resonate with their target audience.

Connected TV advertising companies like Keynes are leading the charge in programmatic advertising.

We offer an audience-first targeting approach to help advertisers build relationships with their audiences. Our programmatic advertising technology enables us to deliver targeted ads that are more relevant to viewers. We work with a all premium of connected TV channels or networks to help brands reach their target audience, including Hulu, Peacock, HBO Max, Paramount+, and ESPN+.

We also know you don’t want to pay to access each new platform or to find the time to pull every lever. Additionally, we know it’s hard for marketers to have to learn the ins and outs of a new channel and how to manuver around the challenges. Some things we can give you tips on are someof the following.

One of the biggest challenges is ad-blockers. Many viewers use ad-blockers to avoid seeing ads altogether, making it challenging for advertisers to reach their target audience. To combat this, advertisers must create ads that are engaging and relevant to the viewer, increasing the likelihood that they will watch the ad even with an ad-blocker installed.

Another challenge is competition. With so many streaming TV services available, advertisers must compete for viewers’ attention, making it essential to create ads that stand out from the crowd. Advertisers must also be careful not to oversaturate viewers with too many ads, which can lead to ad fatigue and ultimately turn viewers away from the platform altogether.

Finally, ad fatigue is a significant challenge for advertisers on streaming TV services. As viewers are bombarded with ads, they can quickly become tired of seeing the same ads over and over again. To combat ad fatigue, advertisers must create fresh and engaging ads that appeal to viewers and provide a unique and valuable experience.

So as your full service media partner, we provide end-to-end campaign planning, set-up, optimizations and insights. Our goal is for you to spend less time logging in and learning new UIs and tools and more time on the things that matter to your brand and customers.

Ad-supported streaming services refer to platforms that offer video content for free, with ads displayed before, during, or after the video.

Some is a list of ad-supported streaming services that are the most popular:

• Hulu
• Peacock
• HBO Max
• Paramount+
• ESPN+
• Amazon Prime Video

These are some of the best streaming services for advertisers to serve their TV commercials programmatically. These free ad-supported streaming services allow advertisers to reach a large audience with targeted ads, without the need for a traditional TV commercial. So, let’s dive into these streaming platforms a little more.

Hulu offers a range of advertising opportunities for advertisers, including video ads, display ads, and sponsored content.

With over 41 million subscribers, Hulu is a major player in the streaming TV world, and also offers bundle membership options with Disney+ and ESPN+. Hulu’s advertising options are designed to be flexible and customizable, allowing brands to reach their target audience with precision.

Peacock is NBCUniversal’s streaming service, offering a mix of free and paid content. Peacock’s ad-supported tier is free, with ads displayed before, during, and after the video.

Peacock TV ads offer advertisers a range of options to target their desired audience. Advertisers can choose to air their ads during live TV programming, on-demand content, and during exclusive Peacock original programming.

Peacock’s audience is diverse and includes a mix of younger and older viewers, with about 61 million monthly active users. This makes it an attractive platform for advertisers looking to reach a broad audience.

HBO Max Ads