TV Commercial Reviews

TV Commercial Reviews

One View, Everybody Knows The Rules

Dan is reviewing one TV commercial at a time until he’s seen them all. Each commercial is given two scores out of 10 based on its ability to drive an action (DR) and awareness (Branding).

Direct Response

Does it make me put my phone down?
Can I tell who the advertiser is at all times?
Does it tell me what to do and where to go?
Does the video look professionally made?
Is there a strong USP?

Branding

Does it make me put my phone down?
Is the video memorable?
Will I have to see this ad more than once to remember it?
Will I talk about this ad later with friends?

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