One View, Everybody Knows The Rules
Dan is reviewing one TV commercial at a time until he’s seen them all. Each commercial is given two scores out of 10 based on its ability to drive an action (DR) and awareness (Branding).
Direct Response
Does it make me put my phone down?
Can I tell who the advertiser is at all times?
Does it tell me what to do and where to go?
Does the video look professionally made?
Is there a strong USP?
Branding
Does it make me put my phone down?
Is the video memorable?
Will I have to see this ad more than once to remember it?
Will I talk about this ad later with friends?
- About Us
- Advertising and Brand Awareness
- Advertising in a Post-Pandemic World
- Advertising on Roku
- Apple TV Ads
- Campaign Manager
- Connected TV Ad Agency
- Connected TV Ad Examples
- Connected TV Ad Formats
- Connected TV Ads
- Connected TV Advertising
- Connected TV Advertising Statistics
- Connected TV Best Practices
- Connected TV CPM
- Connected TV Demographics
- Connected TV Devices
- Connected TV Examples
- Connected TV Performance
- Connected TV Performance Marketing
- Connected TV Platforms
- Connected TV Programmatic
- Connected TV Retargeting
- Connected TV vs Linear TV
- Connected TV vs OTT
- Connected TV/OTT Advertising
- Cross Channel Advertising
- CTV Acronym Advertising
- CTV Ad Platform
- CTV Advertising Attribution
- CTV Advertising Rate
- CTV Agency
- CTV Audiences
- CTV Campaign
- CTV Connected TV
- CTV Digital Advertising
- CTV Measurement
- CTV OTT
- CTV Spec Check
- CTV Specs
- CTV Trends
- CTV Video & Where It’s Found
- CTV/OTT Programmatic Advertising
- Digital Advertising Services
- Disney Plus Ads and the Basics
- Examples of Connected TV
- FEP Connected TV
- Home
- How To Advertise On Hulu
- Hulu Advertising and Hulu CPM
- Hulu Advertising Specs
- Is FEP Marketing For Your Brand?
- Knowledge Base
- Ad Content Guidelines
- Audio Creative Best Practices
- Audio Specs
- Building HTML5 Creative in Adobe Edge
- Building HTML5 Creative in Google Web Designer
- Connected TV Creative Best Practices
- Connected TV Specs
- Creative Guidelines
- Display Creative Best Practices
- Display Specs
- General Guides
- General Pixel Guide
- Google Tag Manager (GTM) Pixel Guide
- HTML5 Creative Specs
- Native Specs
- Online Video Specs
- Pixel Installation
- Promotional Best Practices
- Shopify Pixel Guide
- News
- OTT Advertising
- OTT Advertising Definition
- OTT Agency
- OTT Examples
- OTT Platform: WTF Is It?
- OTT TV
- Over The Top Media Services (OTT)
- Peacock Ads
- Performance Based Marketing
- Performance TV
- Performance TV Advertising
- Performance TV Prospecting
- Performance TV Retargeting
- Privacy Policy
- Programmatic Advertising
- Programmatic Advertising Agency
- Programmatic Advertising Channels
- Programmatic Advertising Platforms
- Programmatic Channel Guide
- Programmatic FEP Advertising
- Programmatic Media
- Programmatic Performance Specialist
- Programmatic TV For Advertisers
- Programmatic TV Platforms
- Programmatic TV Services
- Programmatic TV Spend & Trends
- Programmatic vs Direct
- Retargeting Ads
- Sales Development
- Senior Account Manager
- Services
- Sitemap
- Smart TV Advertising
- Speak to an Expert
- Tech Partners
- Thank you
- The Trade Desk and CTV Alignment
- TV Ad Agency
- TV Commercial Reviews
- Understanding CTV OTT
- What About CTV OTT?
- What is Connected TV Advertising?
- What is Connected TV?
- What is CTV Advertising?
- What Is CTV?
- What is OTT Advertising?
- What Is OTT Video Advertising?
- What is OTT?
- What is Performance TV?
- What is Programmatic Advertising?
- Work With Us
