One View, Everybody Knows The Rules.

Dan’s reviewing one TV commercial at a time until he’s seen them all! Each commercial is given two scores out of 10 based on its ability to drive an action (Direct Response) or awareness (Branding).

Direct Response

  • Does it make me put my phone down?
  • Can I tell who the advertiser is at all times?
  • Does it tell me what to do and where to go?
  • Does the video look professionally made?
  • Is there a strong USP?

Branding

  • Does it make me put my phone down?
  • Is the video memorable?
  • Will I have to see this ad more than once to remember it?
  • Will I talk about this ad later with friends?

Direct Response

Branding

Direct Response

*Direct Response advertising is typically lower-funnel and looking for an action from the consumer.

AdvertiserCampaignReviewPoints
Simple Health What Is Simple Health Keynes TV Commercial Review | Simple Health 9.6
Tommy John Elevate Keynes TV Commercial Review | Tommy John 8.5
Curology Margaret, Vincent and Nicole Keynes TV Commercial Review | Curology 7.6
AHA Sparkling Water Whahat's For Dinner? Keynes TV Commercial Review | AHA Sparkling Water 5.0
Extra Gum For When It's Time Keynes TV Commercial Review | Extra Gum 4.5
Credit Karma Tax Dog and Robot Keynes TV Commercial Review | Credit Karma Tax 4.0

Branding

*Branding advertising is high-funnel and usually aims for a user to remember the brand.

AdvertiserCampaignReviewPoints
AHA Sparkling Water Whahat's For Dinner? Keynes TV Commercial Review | AHA Sparkling Water 8.7
Tommy John Elevate Keynes TV Commercial Review | Tommy John 8.5
Extra Gum For When It's Time Keynes TV Commercial Review | Extra Gum 7.6
Curology Margaret, Vincent and Nicole Keynes TV Commercial Review | Curology 6.8
Simple Health What Is Simple Health Keynes TV Commercial Review | Simple Health 6.3
Credit Karma Tax Dog and Robot Keynes TV Commercial Review | Credit Karma Tax 4.0

*All ratings are subjective and not based on a rigorous scoring scale.
**We’re reviewing publically release TV commercials in the moment.
***Keynes Digital does not claim to have worked with any of the advertisers on this table.

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