Programmatic Channel Guide

Select your goal.

  • Brand Awareness
  • Improve site conversion rate
  • Drive in-store visitors
  • Product release awareness
  • Increase site traffic
  • Increase site revenue
  • Reduce Overall CPA
  • Increase site conversion
  • Increase overall ROAS
  • Connected TV / OTT Branding
  • Audio Branding
  • Connected TV / OTT Prospecting
  • Display Prospecting
  • Connected TV / OTT Retargeting
  • Display Retargeting

Marketing Funnel Tactics

Connected TV / OTT Branding

  • Upper-Funnel, Drive Brand Awareness and Brand Recall
  • Customized Audience Targeting
  • 15s, 30s non-skippable videos
  • Premium Networks (Hulu, NBCU, Fox, etc.)
  • Optimize towards impressions, reach, video completion rate

Audio Branding

  • Upper-Funnel, Drive Brand Awareness and Brand Recall
  • Customized Audience Targeting
  • 15s, 30s, 60s non-skippable audio spots
  • Premium Networks (iHeart, Spotify, Podcasts)
  • Optimize towards impressions, reach, audio completion rate

Connected TV / OTT Prospecting

  • Mid-Funnel, Drive New Site Visits and Site Conversions
  • Customized Audience Targeting
  • 15s, 30s non-skippable videos
  • Premium Networks (Hulu, NBCU, Fox, etc.)
  • Optimize towards Cost-Per-Visit, New User CPA/ROAS

Display Prospecting

  • Mid-Funnel, Drive New Users to Site and Site Conversions
  • Customized Audience Targeting
  • Static and Animated Display Ads
  • Optimize towards New User CPA/ROAS

Connected TV / OTT Retargeting

  • Lower-Funnel, Re-engage Users, Drive Site Conversions
  • 15s, 30s non-skippable videos
  • Premium Networks (Hulu, NBCU, Fox, etc.)
  • Leverage Audience Segmentation Based on User Engagement
  • Optimize towards ROAS/CPA

Display Retargeting

  • Lower-Funnel, Re-engage Users, Drive Site Conversions
  • Leverage Audience Segmentation Based on User Engagement
  • Static and Animated Display Ads
  • Optimize towards ROAS/CPA
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