Visit Keynes Creative Guidelines >
Talk to an Expert.
Talk to an Expert.
Visit Keynes Creative Guidelines >
Media Planner
Visit Keynes’ Creative Guidelines >
Select your goal.
- Brand Awareness
- Improve site conversion rate
- Drive in-Store visitors
- Product release awareness
- Increase site traffic
- Increase site revenue
- Reduce Overall CPA
- Increase site conversion
- Increase overall ROAS
- Connected TV / OTT Branding
- Audio Branding
- Connected TV / OTT Prospecting
- Display Prospecting
- Connected TV / OTT Retargeting
- Display Retargeting
Connected TV / OTT Branding
- Upper-Funnel, Drive Brand Awareness and Brand Recall
- Customized Audience Targeting
- 15s, 30s non-skippable videos
- Premium Networks (Hulu, Peacock, ESPN, etc.)
- Optimize towards impressions, reach, video completion rate
Audio Branding
- Upper-Funnel, Drive Brand Awareness and Brand Recall
- Customized Audience Targeting
- 15s, 30s, 60s non-skippable audio spots
- Premium Networks (iHeart, Spotify, Podcasts)
- Optimize towards impressions, reach, audio completion rate
Connected TV / OTT Prospecting
- Mid-Funnel, Drive New Site Visits and Site Conversions
- Customized Audience Targeting
- 15s, 30s non-skippable videos
- Premium Networks (Hulu, Peacock, ESPN, etc.)
- Optimize towards Cost-Per-Visit, New User CPA/ROAS
Display Prospecting
- Mid-Funnel, Drive New Users to Site and Site Conversions
- Customized Audience Targeting
- Static and Animated Display Ads
- Optimize towards New User CPA/ROAS
Connected TV / OTT Retargeting
- Lower-Funnel, Re-engage Users, Drive Site Conversions
- 15s, 30s non-skippable videos
- Premium Networks (Hulu, Peacock, ESPN, etc.)
- Leverage Audience Segmentation Based on User Engagement
- Optimize towards ROAS/CPA
Display Retargeting
- Lower-Funnel, Re-engage Users, Drive Site Conversions
- Leverage Audience Segmentation Based on User Engagement
- Static and Animated Display Ads
- Optimize towards ROAS/CPA