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Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting 1220 684 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday
Connected TV Breaks Records for 2022s Black Friday & Cyber Monday 1920 1080 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…

Wellness in the Workplace
Wellness in the Workplace 1920 1080 Keynes Digital

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts are the same we had…

Is Netflix Shifting to Ad-Supported TV?
Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported TV subscription model. This is…

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