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Channel Challengers: Viewers vs Networks
 Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from one platform to another, the…

Channeling Success: Mastering Ad Tracking on Streaming TV
 Channeling Success: Mastering Ad Tracking on Streaming TV 2240 1260 Keynes Digital

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and CEO of Keynes Digital, delves…

Super Bowl LVIII Ads Steal the Spotlight
 Super Bowl LVIII Ads Steal the Spotlight 2240 1260 Keynes Digital

Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From heartwarming narratives to hilarious antics,…

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.
 Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead. 2240 1260 Keynes Digital

Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of uncertainty and doubt, especially when…

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