News : Keynes Digital

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2022/06/audience-targeting.jpeg 1220 684 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/06/audience-targeting.jpeg January 15, 2023 January 16, 2023

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday

Connected TV Breaks Records for 2022s Black Friday & Cyber Monday https://keynesdigital.com/wp-content/uploads/2022/11/KD_Blog-Headers.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/KD_Blog-Headers.png November 30, 2022 December 30, 2022

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…

Wellness in the Workplace

Wellness in the Workplace https://keynesdigital.com/wp-content/uploads/2022/06/KD_Blog-Headers-1.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/06/KD_Blog-Headers-1.png June 15, 2022 December 29, 2022

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts are the same we had…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png May 9, 2022 December 29, 2022

After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported TV subscription model. This is…