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Want to Benefit From CTV Advertising?
Want to Benefit From CTV Advertising? 2240 1260 Keynes Digital

Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris highlights how CTV advertising combines…

Channel Challengers: Viewers vs Networks
Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from one platform to another, the…

Channeling Success: Mastering Ad Tracking on Streaming TV
Channeling Success: Mastering Ad Tracking on Streaming TV 2240 1260 Keynes Digital

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and CEO of Keynes Digital, delves…

Super Bowl LVIII Ads Steal the Spotlight
Super Bowl LVIII Ads Steal the Spotlight 2240 1260 Keynes Digital

Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From heartwarming narratives to hilarious antics,…

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