What Is Performance TV?

Connected TV Agency

Keynes is one of the emerging and best connected TV agencies. Our services cover all the important keywords of performance TV advertising like connected TV advertising, connected TV ads advice, FEP advertising, and many others. Other examples of connected TV agencies could be MNTN advertising or TVScientific, but Keynes is a full-service partner. Almost like an extension of your marketing team.

Connected TV: Connected TV or CTV advertising is the way performance TV can be implemented regarding its connection with the internet. Think smart TVs for some of the best examples of connected TV, including Apple TV, Roku, Chromecast, Xbox, and Amazon Fire.

Connected TV vs Linear TV: What is linear TV? What is linear TV advertising? In contrast to Connected TV, linear TV is a typical and old device that was being used for watching TV programs, dramas, and specific programs at a specific time. There’s no connection between them; you have to sit before the TV to watch it at a specific time (as you probably already know). Connected TV is best to provide anything anywhere without being restricted on time. Linear TV advertising is a bit typical and has almost ended at this age.

Connected TV vs OTT TV: OTT TV means over-the-top television. OTT TV is the content on TV programs like dramas, movies, and TV shows. These are found on specific streaming platforms by directly downloading content from the internet. Some of the best examples of OTT TVs or Connected TV providers are Hulu, HBO Max, Peacock, Disney Plus, and Amazon Prime. It’s a bit different than Connected TV as Connected TV is vast and latest of all.

How does Connected TV Advertising Work?

From time to time, advertisers were struggling with promoting their products and accessories to boost their sales. As connected TV advertising has evolved to what it is now, CTV is very easy to see the measured results in REAL time, which we also consider “Performance TV“.

Brands are now able to advertise products on multiple platforms based on the consumer who may be interested in purchasing the product or service. This means less waste and more optimization. To see your connected TV campaigns turn into Performance TV follow the below strategies:

1. Targeting your audience

Targeting your specific and desired audience is a necessary connected TV strategy. Connected TV ads target high-intent viewers. By targeting your audience, you’re letting those potential customers know about your brand.

2. Reporting in REAL time

With linear TV, advertisers and traditional ad agencies are not able to see the progress of their running campaigns. Connected TV advertising can present advertisers with real reporting on metrics like impressions, Cost-Per-Visit (CPV), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS). You can see the impact of a TV commercial and optimize it based on the audience most engaged. Advertisers can now see and have access to measure TV campaigns with the help of connected TV advertising.

Connected TV Advertising Examples

To show off some Connected TV examples of targeting methods–target a specific person or audience based on their interests, location, income, device, search history, behavior, and many other things. Some of the best and most typical connected TV examples that can be targeted by Keynes are:

• Activities & Interests: Some people do workouts at home and look for workout equipment. Some people go to the gym often. Others want results with exercise supplements. Showing specific ads that cater to this group helps specific advertisers in health and wellness to sell their products or services easily and fast.
• Demographics: Gender, age, and household income are the key factors in showing ads according to them. For example, some brands are gender-specific such as health supplements for women. Some brands are age-specific such as gaming apps targeting younger generations. Lastly, other brands are household income-specific such as luxury furniture products.
• Location: Location is also a factor for targeting users where your product or services are sold or even testing which areas are performing best with the product or service.