News : Keynes Digital

Q2’20 Cord-Cutters vs Q2’21 Stackers https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png September 28, 2021 February 23, 2024

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In Q2 2020 versus Q2 2021,…

Traditional Ad Agencies in a Digital World

Traditional Ad Agencies in a Digital World https://keynesdigital.com/wp-content/uploads/2021/04/pexels-burak-k-132340-1-scaled-e1618258539231.jpg 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/04/pexels-burak-k-132340-1-scaled-e1618258539231.jpg April 13, 2021 February 23, 2024

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With the rapid advancements in advertising…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg April 5, 2021 February 23, 2024

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet to make things a bit…

Cross Device : Newest Attribution QA

Cross Device : Newest Attribution QA https://keynesdigital.com/wp-content/uploads/2021/02/Copy-of-Untitled-Design.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/02/Copy-of-Untitled-Design.png February 26, 2021 February 23, 2024

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging from in-home audio (Alexa) to…