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Podcast: Programmatic Digest & Dan Larkman

Podcast: Programmatic Digest & Dan Larkman 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2021/10/audio_Dan-Larkman_ep_52_for-review_Merge1-copy.mp3 Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Partnering With A Traditional Advertising Agency

Partnering With A Traditional Advertising Agency 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

Cross Device Attribution & Tracking

Cross Device Attribution & Tracking 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID 2560 1280 Keynes Digital

We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…

IAB’s Data Transparency on Marketers

IAB’s Data Transparency on Marketers 1900 950 Keynes Digital

Data transparency and data segments are crucial when it comes to accurately targeting your audience. Evan Hills, a seasoned advertising…

5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital 1600 739 Keynes Digital

1 Simplicity Keynes’ technology is designed to make programmatic as simple as social. We combine the most detailed data and…

What Impact Will iOS14 Have on Digital Advertising?

What Impact Will iOS14 Have on Digital Advertising? 2560 1280 Keynes Digital

Many of our partners are asking how iOS14 will impact their campaigns.  We sat down with Matt Hrushka, a seasoned…

Who is 2020s Clear Cut Winner?

Who is 2020s Clear Cut Winner? 1439 734 Keynes Digital

2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…