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Connected TV Advertising Campaign Setup

Connected TV Advertising Campaign Setup 1920 950 Keynes Digital

Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…

TV Advertising in Streaming Services

TV Advertising in Streaming Services 1920 950 Keynes Digital

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes Digital…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 2560 1280 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers 2560 1280 Keynes Digital

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Traditional Ad Agencies in a Digital World

Traditional Ad Agencies in a Digital World 2560 1280 Keynes Digital

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet 2560 1280 Keynes Digital

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

Cross Device Attribution & Tracking

Cross Device Attribution & Tracking 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID 2560 1280 Keynes Digital

We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…

IAB’s Data Transparency on Marketers

IAB’s Data Transparency on Marketers 1900 950 Keynes Digital

IAB’s Data Transparency on Marketers   Data transparency and data segments are crucial when it comes to accurately targeting your…

5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital 1600 739 Keynes Digital

1 Simplicity Keynes’ technology is designed to make programmatic as simple as social. We combine the most detailed data and…