People use these words interchangeably. But as an advertiser, you should know the differences between both. Much of the industry believes OLV to be OTT. This is incorrect. OLV is strictly video content with online streaming. OTT is premium content on CTV.
However, both OTT vs OLV are great options for advertisers to reach their selected audience. Combining OTT and CTV with OLV advertisements will give you a very successful ad campaign.
OTT and CTV advertising is a non-skippable, 15 to 30-second ad campaign delivered via premium digital TV platforms streamed on Internet-connected devices.
What is OLV advertising?
Online Video (OLV) is any form of video content streamed over the internet. This includes in-stream, out-stream, interactive, in-game, and webpage-based videos on any device, like mobile, laptops, tablets, or smart TVs. These OLV ads are skippable, user-generated, and short clip ads.