News : Keynes Digital

Connected TV: Audience Targeting vs Content Targeting

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Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

CTV Breaks Records for 2022s Black Friday & Cyber Monday

CTV Breaks Records for 2022s Black Friday & Cyber Monday https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png November 30, 2022 March 30, 2023

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…

Wellness in the Workplace

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Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts are the same we had…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png May 9, 2022 March 29, 2023

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported TV subscription model. This is…