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Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

CTV Breaks Records for 2022s Black Friday & Cyber Monday
CTV Breaks Records for 2022s Black Friday & Cyber Monday 1024 576 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…

Is Netflix Shifting to Ad-Supported TV?
Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported TV subscription model. This is…

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