Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png 1024 576 Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…