News : Keynes Digital

International Women’s Day Theme is “DigitALL”

International Women’s Day Theme is “DigitALL” https://keynesdigital.com/wp-content/uploads/2023/03/KD_International-Womens-Day.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/03/KD_International-Womens-Day.png March 23, 2023 March 30, 2023

The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality” – a subject very close to the heart of everyone…

Full Service VS Self Services

Full Service VS Self Services https://keynesdigital.com/wp-content/uploads/2023/02/header-flow.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/header-flow.png February 14, 2023 March 30, 2023

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing support is probably toggling your…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png February 9, 2023 March 30, 2023

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

CTV Breaks Records for 2022s Black Friday & Cyber Monday

CTV Breaks Records for 2022s Black Friday & Cyber Monday https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png November 30, 2022 March 30, 2023

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…