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International Women’s Day Theme is “DigitALL”
International Women’s Day Theme is “DigitALL” 1024 576 Keynes Digital

The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality” – a subject very close to the heart of everyone…

Full Service VS Self Services
Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing support is probably toggling your…

Connected TV: Audience Targeting vs Content Targeting
Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and…

CTV Breaks Records for 2022s Black Friday & Cyber Monday
CTV Breaks Records for 2022s Black Friday & Cyber Monday 1024 576 Keynes Digital

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning…

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