Attribution

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Podcast: TV Ads? How Marketers Can Tap into a Blue Ocean

Podcast: TV Ads? How Marketers Can Tap into a Blue Ocean 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2022/01/FINAL-Audio-Website-copy.mp3 Perpetual Traffic Podcast With Dan Larkman Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast invite Keynes Digitals…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

Podcast: “Digital Champions” with Dan Larkman

Podcast: “Digital Champions” with Dan Larkman 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2021/12/digital_champions_with_dan_larkman_from_keynes_digital-1080p_Merge1.mp3 Daily Ad Brief "Digital Champions" With Dan Larkman WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY?…

Choosing Your Connected TV Advertising Partner

Choosing Your Connected TV Advertising Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Why Keynes Digital?

Why Keynes Digital? 1920 950 Keynes Digital

Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…

Connected TV Advertising Campaign Setup

Connected TV Advertising Campaign Setup 1920 950 Keynes Digital

Keynes Digital receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we…

Podcast: Can CTV and OTT Be Considered As A Performance Channel?

Podcast: Can CTV and OTT Be Considered As A Performance Channel? 2560 1280 Keynes Digital

https://keynesdigital.com/wp-content/uploads/2021/10/audio_Dan-Larkman_ep_52_for-review_Merge1-copy.mp3 Programmatic Digest Podcast With Dan Larkman Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman, the CEO and…

Cross Device Attribution & Tracking

Cross Device Attribution & Tracking 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…