Attribution

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead. 2240 1260 Keynes Digital

Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of…

Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream 2240 1260 Keynes Digital

“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction,…

How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

Full Service VS Self Services

Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Perpetual Traffic & Dan Larkman

Perpetual Traffic & Dan Larkman 1920 1080 Keynes Digital

TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

Choosing Your Connected TV Partner

Choosing Your Connected TV Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Why Keynes?

Why Keynes? 1920 950 Keynes Digital

Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…

Connected TV Campaign Setup

Connected TV Campaign Setup 1920 950 Keynes Digital

Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

Cross Device : Newest Attribution QA

Cross Device : Newest Attribution QA 2560 1280 Keynes Digital

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital 1600 739 Keynes Digital

1 Simplicity Keynes’ technology is designed to make programmatic advertising as simple as social. We combine the most detailed data…

What Impact Will iOS14 Have on Digital Advertising?

What Impact Will iOS14 Have on Digital Advertising? 2560 1280 Keynes Digital

Many of our partners are asking how iOS14 will impact their campaigns.  We sat down with Matt Hrushka, a seasoned…

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