“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the wrong thing.”
Dan Larkman, CEO & Founder of Keynes Digital was interviewed and featured by The Current this week.
Here’s a snapshot of what you’ll learn in the article, found here:
- How CTV is efficient
- Why outcome over CPMs
- Which tactics are driving CTV growth
- Who is keeping up with the AdTech revolution
“[CTV] should be one of the channels advertisers are always on. If you’re picking a team, it’s always on the roster … it’s a needle-moving channel.” — Dan
Why waste your time fixating on CPMs, when you should be focusing on high performance? Learn more about your connected TV advertising strategy by chatting with our consultants here.
