Connected TV : Page 2 of 2 : Keynes Digital

Podcast: Programmatic Digest & Dan Larkman

October 5, 2021

Podcast: Programmatic Digest & Dan Larkman https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-4.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-4.png October 5, 2021 May 27, 2022

https://keynesdigital.com/wp-content/uploads/2021/10/audio_Dan-Larkman_ep_52_for-review_Merge1-copy.mp3 Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan…

Q2’20 Cord-Cutters vs Q2’21 Stackers

September 28, 2021

Q2’20 Cord-Cutters vs Q2’21 Stackers https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-1.png September 28, 2021 January 30, 2022

CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…

Partnering With A Traditional Advertising Agency

April 13, 2021

Partnering With A Traditional Advertising Agency https://keynesdigital.com/wp-content/uploads/2021/04/pexels-burak-k-132340-1-scaled-e1618258539231.jpg 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/04/pexels-burak-k-132340-1-scaled-e1618258539231.jpg April 13, 2021 January 30, 2022

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” -John Wanamaker With…

Digital TV Terminology Cheat Sheet

April 5, 2021

Digital TV Terminology Cheat Sheet https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg April 5, 2021 January 30, 2022

Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…

Cross Device Attribution & Tracking

February 26, 2021

Cross Device Attribution & Tracking https://keynesdigital.com/wp-content/uploads/2021/02/Copy-of-Untitled-Design.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/02/Copy-of-Untitled-Design.png February 26, 2021 March 1, 2022

Big changes are headed our way in the digital advertising industry: iOS limiting tracking, Chrome removing cookies and channels emerging…

Who is 2020s Clear Cut Winner?

July 30, 2020

Who is 2020s Clear Cut Winner? https://keynesdigital.com/wp-content/uploads/2020/09/CTV_Slide-e1609805716849.png 1439 734 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2020/09/CTV_Slide-e1609805716849.png July 30, 2020 January 30, 2022

2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…