Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…
“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction,…
Dstillery hosted Dan Larkman, Keynes Digital CEO, on their ‘Partners Series’ to discuss why our long-standing relationship is driven by…
How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…
If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…
Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…
A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…
Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…
Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…
Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…
Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…
We sat down with John Kelly, CEO of Zenreach a leading in-store ad-tech and wifi provider with over 48 million US…
1 Simplicity Keynes’ technology is designed to make programmatic advertising as simple as social. We combine the most detailed data…
