TV Ads? How Marketers Can Tap into a Blue Ocean
Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast invite Keynes Digitals CEO & Founder, Dan Larkman to discuss THE paid traffic source–Connected TV advertising (CTV).
Listen in for what’s basically a master class on TV ads. Dan geeks out on programmatic advertising, media buying, tracking, and multi-touch attribution.
He simplifies the concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.
Huge marketing opportunities await you in this new frontier of Connected TV advertising, OTT advertising, and programmatic advertising.
In this episode you’ll learn:
- Why programmatic advertising is so valuable and growing so fast.
- How to partner with cross-device companies to track across different devices.
- How smaller brands can bust through the two biggest barriers to Connected TV.
- Why multi-touch attribution will be a key factor in 2022 for marketers.
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Kasim Aslam (Solutions 8) where they share cutting-edge strategies on acquiring leads and sales for your business through paid traffic.