Our CEO and founder is on a mission. Dan's watching all the TV commercials, one by one. But he's not just watching for kicks – he's here to break it down for you. Each commercial gets two scores out of 10 on a connected TV scale. Scroll below to watch our reviews.
Grading Scale
Call-to-Action
Does it tell me what to do and where to go?
Engagement
Does it grab my attention?
Memorability
Is it memorable?
Production
Is it professionally made?
Production
Is it professionally made?
Share-ability
Will I talk about it with friends?
Uniqueness
What (USPs) sets it apart?
Visibility
Do I know who the advertiser is throughout?
Visibility
Do I know who the advertiser is throughout?
Branding
Score grading the commercial on whether it can get viewers to put down their phones and really soak in brand awareness.
Direct Response
Score Grading is about getting viewers to act, heading straight to the advertiser's website.
