“Digital Champions” with Dan Larkman

KD Blog Headers

“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman 1920 1080 Keynes Digital

Daily Ad Brief "Digital Champions" With Dan Larkman

What is your company elevator pitch when talking about your company?

Instead of claiming the new AI technology, Keynes is focused on partnering with the best-in-class technologies, TV networks, and providers.

We are not beholden to increase gross profit margins to appease our investors. Our goal is to maintain our industry-leading support and act as consultants supplying data for our Advertisers.

What is the biggest change in marketing that you see coming in the next 2 years?

Tracking hurdles–Marketers have become comfortable using Google Analytics to show the performance of a campaign.

Yet with these tracking capabilities changing and channels increasing, we are going to see other tracking platforms emerging and exposing the true value of channels like FB.

What is one tip that you would give when it comes to digital marketing?

Trial and error is your friend. Always test different audience providers and taxonomies, channels, attribution/measurements, and so on.

What is the main pain point that you solve for your customers?

As a full-service agency partner, Keynes provides clients with customized comprehensive support and problem-solving for campaign management, detailed reporting coming directly from the sources, and transparent insights and recommendations.

At the core, we provide true transparency in the way that we deliver results to our clients and partners. We drive higher ROI for advertisers using the best-in-class technologies and eliminate the bloated costs of doing business.

Charlene Shirk daily ad brief e1643444256308
Daily Ad Brief New Logo e1643444433598

Daily Ad Brief is a site dedicated to bringing the advertising industry news about relevant news, trends, and voices. The site is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations. Charlene Shirk is an experienced broadcast professional who brings her decades of media experience, brand development and marketing strategies to C. Shirk Productions.

Recent Posts

Are you ready for the Games to begin?

Are you ready for the Games to begin?

Read More
Keynes Digital Named to Inc.’s Annual Best Workplaces List

Keynes Digital Named to Inc.’s Annual Best Workplaces List

Read More
Want to Benefit From CTV Advertising?

Want to Benefit From CTV Advertising?

Read More
Channel Challengers: Viewers vs Networks

Channel Challengers: Viewers vs Networks

Read More
Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV

Read More
Super Bowl LVIII Ads Steal the Spotlight

Super Bowl LVIII Ads Steal the Spotlight

Read More
Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Read More
Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream

Read More
Get out of line and get into Connected TV

Get out of line and get into Connected TV

Read More
Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In

Read More
Keynes Digital Spotted on Inc. 5000 Red Carpet

Keynes Digital Spotted on Inc. 5000 Red Carpet

Read More
Keynes Digital & Dstillery’s Partnership

Keynes Digital & Dstillery’s Partnership

Read More
Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000

Read More
The Current’s Hot Seat with Keynes Digital CEO Dan Larkman

The Current’s Hot Seat with Keynes Digital CEO Dan Larkman

Read More
How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer

Read More
International Women’s Day Theme is “DigitALL”

International Women’s Day Theme is “DigitALL”

Read More
Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting

Read More
CTV Breaks Records for 2022’s Black Friday & Cyber Monday

CTV Breaks Records for 2022’s Black Friday & Cyber Monday

Read More
Wellness in the Workplace

Wellness in the Workplace

Read More
Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV?

Read More
And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers!

Read More
Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels

Read More
“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman

Read More
TV Advertising in Streaming Services

TV Advertising in Streaming Services

Read More
Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman

Read More
Q2’20 Cord-Cutters vs Q2’21 Stackers

Q2’20 Cord-Cutters vs Q2’21 Stackers

Read More
Traditional Ad Agencies in a Digital World

Traditional Ad Agencies in a Digital World

Read More
Digital TV Terminology Cheat Sheet

Digital TV Terminology Cheat Sheet

Read More
Navigating the Future of Connected TV Advertising: Cross Device Attribution in a Cookie-Less World

Navigating the Future of Connected TV Advertising: Cross Device Attribution in a Cookie-Less World

Read More
In-Store Consumer Trends During COVID

In-Store Consumer Trends During COVID

Read More
IAB’s Data Transparency on Marketers

IAB’s Data Transparency on Marketers

Read More
5 Reasons to Switch to Keynes Digital

5 Reasons to Switch to Keynes Digital

Read More
What Impact Will iOS14 Have on Digital Advertising?

What Impact Will iOS14 Have on Digital Advertising?

Read More
Who is 2020s Clear Cut Winner?

Who is 2020s Clear Cut Winner?

Read More
Keynes’ Reporting UI

Keynes’ Reporting UI

Read More
Read More