Introducing Keynes Digital’s Campaign Reporting Platform. A user interface that provides your data in an organized, digestible, and actionable format.
We focus on simple, full-service advertising that’s trustworthy and we utilize industry standard reporting metrics, without the smoke and mirrors. Our philosophies on data are:
- It shouldn’t tell a story, it should tell the truth.
- If we have it available to us, our advertisers should have it available to them.
- It should be easy to understand and exportable in any format – from readable to spreadsheets.
When starting this project, our teams’ focus was on providing simple and actionable data.
With a focus on IAB standard reporting metrics, our platform provides the ability to view, filter, and analyze campaign data in a way that makes it easy to see exactly where marketing budgets are being allocated.
Simple Navigation Bar
First things first, a simple navigation bar makes it easier to find, read and export the data you are looking for:
Dan Larkman, Keynes CEO & Founders says:
“Keynes has always focused on honesty, simplicity and efficiency. As an analyst for most of my career the time I spent collecting, combing and formatting data was insane. We built our platform tackling the needs of all stakeholders at all experience levels, from senior member wanting a quick emailed overview to an analyst wanting to looking at the most granular details.”