One View

Our CEO and founder is on a mission. Dan's watching all the TV commercials, one by one. But he's not just watching for kicks – he's here to break it down for you. Each commercial gets two scores out of 10 on a connected TV scale. Scroll below to watch our reviews.

Grading Scale

Call-to-Action Does it tell me what to do and where to go?

Engagement Does it grab my attention?

Memorability Is it memorable?

Production Is it professionally made?

Production Is it professionally made?

Share-ability Will I talk about it with friends?

Uniqueness What (USPs) sets it apart?

Visibility Do I know who the advertiser is throughout?

Visibility Do I know who the advertiser is throughout?

Branding Score grading the commercial on whether it can get viewers to put down their phones and really soak in brand awareness.

Direct Response Score Grading is about getting viewers to act, heading straight to the advertiser's website.

The Scoreboard

Advertiser Commercial Direct Response Branding Keynes Review
6.2 6.2
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6.2 6.2
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5.0 5.0
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7.3 7.3
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7.8 7.8
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8.9 8.9
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9.8 9.8
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6.5 6.5
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6.1 6.1
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5.4 6.0
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7.9 8.5
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8.0 5.5
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6.8 6.5
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1.0 3.0
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6.9 6.9
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4.0 4.0
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5.1 5.1
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7.1 6.4
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5.3 5.5
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Excuses
7.0 7.8
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1.2 4.6
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9.4 8.1
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9.8 9.0
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8.1 8.1
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Picnic
7.7 6.5
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1.5 1.5
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9.7 9.0
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9.7 9.7
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9.6 6.3
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9.4 5.2
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9.4 7.3
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8.8 6.8
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Elevate
8.5 8.5
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7.8 9.9
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7.8 7.8
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Firsts
7.6 5.1
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7.6 9.9
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7.4 7.4
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7.4 5.5
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7.1 6.0
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6.9 7.9
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5.8 8.7
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6.6 7.6
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6.3 7.2
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6.3 6.3
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6.0 6.0
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4.0 7.0
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5.7 5.3
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6.1 6.4
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5.0 6.2
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5.0 8.7
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5.0 5.0
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5.0 5.0
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4.6 7.0
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4.5 7.6
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4.1 6.5
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4.0 4.0
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4.0 4.5
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3.0 7.0
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3.0 3.5
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2.0 4.3
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1.5 1.5
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1.1 4.1
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1.0 1.0
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