If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…
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Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png 2560 1280 Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png
This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…
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Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…
Digital TV Terminology Cheat Sheet https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg 2560 1280 Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg
Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…