Real Time Location Based Advertising
Real time location-based advertising is a powerful marketing strategy that allows businesses to reach their target audience with precision and relevance. At Keynes Digital, we understand the importance of reaching customers in the right place at the right time, and our expertise in real time location-based advertising can help your business achieve its marketing goals. Here are some examples of how real time location-based advertising can be utilized:
1. Geofencing: Geofencing is a popular technique in real time location-based advertising, where virtual boundaries are set around specific locations. When a user enters or exits these geofenced areas, they can be targeted with personalized ads. For example, a retail store can set up a geofence around its physical location and send promotional offers to potential customers within the vicinity.
2. Beacon marketing: Beacon technology enables businesses to send targeted messages directly to users’ mobile devices when they are in close proximity to a beacon. For instance, a coffee shop can use beacons to attract customers by sending them exclusive discounts or notifications about new menu items as they pass by.
3. Location-based recommendations: Real time location-based advertising can also be used to provide location-specific recommendations to users. For example, a travel app can suggest nearby attractions, restaurants, and hotels based on the user’s current location. This personalized approach enhances the user experience and increases the chances of conversion.
4. Proximity marketing: Proximity marketing leverages Bluetooth and Wi-Fi technologies to deliver promotional messages to users in close proximity to a business location. For instance, a clothing store can send push notifications to customers who have opted in for such messages, highlighting ongoing sales or exclusive deals.
5. Geo farming: Geo farming is a tactic used by advertisers to target customers at a specific location – whether on-premise or in proximity of a point of interest – and re-target them at a later time with the same ad. This powerful tool enables businesses to tailor their messaging to a precise audience, maximizing their marketing efforts and driving results. Embrace the potential of geo farming to engage prospects and increase visibility in your local market.
At Keynes Digital, we are one of the leading location-based marketing companies, offering a full suite of services to maximize the potential of real time location-based advertising. Our team of experts understands the intricacies of location-based marketing and can help you develop a tailored strategy that aligns with your business objectives.
Real time location-based advertising is a game-changer for businesses looking to amplify their reach and engage with their target audience on a more personal level. Through techniques such as geofencing, beacon marketing, location-based recommendations, proximity marketing, and geo farming, businesses can deliver highly targeted, contextual ads to potential customers at the right time and place. Partner with Keynes Digital, your trusted full-service programmatic advertising partner, to harness the power of real time location-based advertising and unlock new growth opportunities for your business.
Location-Based Advertising Examples
Utilizing location-based advertising can be highly effective for businesses looking to reach their target audience. There are numerous examples of location-based advertising that businesses can employ to effectively reach their target audience. For example, a local restaurant could utilize this strategy by promoting exclusive discounts or special offers to potential customers within a certain radius of their location. Additionally, a retail store could tailor their advertisements to individuals in proximity, offering personalized recommendations based on the weather conditions in that specific area. Or, a fitness studio could target individuals within a specific radius of their location by promoting special membership discounts. Location-based advertising can also be used during local events or festivals to encourage foot traffic to businesses.
By targeting the right location, businesses can enhance their marketing efforts and drive higher engagement with their target audience.
There are many more location-based marketing examples taking place every day, often without consumers even noticing.
Target Location for Business: Example
When targeting the right location for businesses, businesses can also target larger wholesale stores with their ideal audiences. For example, say you work at a CPG company with a very health-focused product and clientele. A good example location to geofence for your advertising campaign could be Whole Foods, Trader Joes, or any other health-focused retailer.
Benefits Of Location-Based Marketing
- Easy tracking and targeting of prospects based on their geographic location
- Enhanced effectiveness of advertising campaigns through personalized, hyper-localized messages
- Higher engagement rates and increased conversions from delivering targeted messages to the right audience
- Precise audience targeting for reaching the right people at the right time and place
- Optimization of advertising efforts to increase brand visibility
- Generation of more qualified leads for business growth
At Keynes Digital, we are experts in location-based marketing. We understand that as a marketer, you need a partner who can help you maximize the impact of your advertising campaigns. With our full-service programmatic advertising solutions, marketers find it easiest to track their results in their location-based marketing efforts.
One of the key benefits of location-based marketing is the ease of tracking and targeting prospects based on their geographic location. With this approach, you can ensure that your advertising messages reach the right people in the right place at the right time. This highly targeted approach enhances the effectiveness of your campaigns, leading to higher engagement rates and increased conversions.
Another advantage of location-based marketing is the ability to deliver personalized, hyper-localized messages. By tailoring your messages to the specific needs and interests of your target audience in different locations, you can create more meaningful connections and drive better results.
Precise audience targeting is also a significant benefit of location-based marketing. With our expertise, we can help you reach the right people at the right time and place, maximizing the efficiency of your advertising efforts and ensuring that every dollar you spend is well-targeted.
By leveraging the benefits of location-based marketing, your business can optimize its advertising efforts, increase brand visibility, and drive more qualified leads. Let us help you unlock the full potential of location-based marketing and take your advertising to the next level.
Geofencing vs Geo Farming
Geofencing and geo farming are two location-based advertising strategies that businesses can utilize to target their audience effectively. At Keynes Digital, a leading full-service programmatic advertising partner, we understand the importance of real-time location-based advertising.
Geofencing is the process of defining a virtual boundary around a specific location and sending targeted ads or notifications to mobile devices within that area. With geofencing, businesses can reach potential customers who are actively present in a particular neighborhood, event, or store.
On the other hand, geo farming involves the creation of a virtual perimeter around a broader area, such as a city or zip code, and re-targeting them at a later time with the same ad. Geo farming allows businesses to establish brand presence and engage with prospects repeatedly. At Keynes Digital, we partner with the top geo farming and top geofencing companies to reach our clients’ target audience effectively.
When it comes to geofencing and geo farming, it’s important to partner with industry-leading marketing companies that specialize in this field. One such company that stands out is Foursquare. Foursquare has established itself as a powerful force in the geofencing and geo farming marketing space. With their expertise and cutting-edge technology, they offer solutions that are tailored to meet the specific needs of businesses.
Foursquare’s geofencing capabilities allow businesses to target customers within a specific geographic boundary, ensuring maximum reach and engagement. By strategically setting up virtual fences, businesses can trigger location-based notifications and advertisements, effectively engaging potential customers in real-time.
In the world of geofencing marketing companies, Foursquare is truly a trailblazer. Their robust platform and reliable data provide businesses with the tools they need to launch successful geofencing campaigns. With their proven track record and innovative approach, Foursquare is the go-to choice for businesses seeking to harness the power of geofencing marketing.
Location-based Marketing Statistics
We have gathered compelling location-based marketing statistics that demonstrate the effectiveness of this strategy:
- 90% of consumers are more likely to engage with brands that offer personalized experiences based on their location.
- Location-based mobile marketing campaigns see a 14% increase in conversion rates compared to generic campaigns.
- 80% of consumers are more likely to visit a store if they receive personalized offers based on their current location.
Location-based marketing drives a 32% increase in foot traffic to physical stores.
- 70% of consumers feel that location-based marketing improves their shopping experience by providing relevant information and offers.
- In a recent study, 63% of marketers reported that location-based marketing increased their customer engagement and loyalty.
These statistics highlight the power of real-time location-based advertising in driving customer engagement and boosting conversions.
At Keynes Digital, we are experts in harnessing the power of location-based marketing to help businesses effectively reach their target audience. Our cutting-edge technology and data-driven insights allow us to create personalized and impactful marketing campaigns that deliver results. By analyzing location data, we can pinpoint the exact target market for our clients and craft highly targeted advertisements that resonate with their audience. Whether you want to increase foot traffic to your brick-and-mortar store or drive online conversions, our location-based advertising solutions will help you achieve your goals.