The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing…
If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…
Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…
Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…
After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…
This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…
MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…
CTV Industry Trends We get asked a lot, “What’s the impact of the COVID-19 lockdown and the country reopening?”. In…
Like any growing programmatic channel, digital TV has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet…
2020 feels like a marathon and we’re only at the 15-mile mark. We’ve seen anything from brands boycotting Facebook to…