Grab your users’ attention in the first 6 seconds
What will make a user look up from their phone to pay attention to your commercial?
Tell the audience who you are early in the TV commercial
Try including a persistent URL throughout the entire TV commercial. From the start of the ad, customers should know who’s talking to them.
Incorporate audio into the TV commercial
A TV commercial builds brand equity just by running on a TV screen, amongst professionally made TV content on a TV network. Spark their interest with a few of your best keywords.
The last 3 seconds should state your brand name, URL and/or a tag line.