Connected TV Creative Best Practices
Connected TV advertising offers a platform to showcase your brand via non skippable, high-quality formats, on premium TV networks.
Create an instant connection with your audience by telling a story about your product(s) and encourage users to your site.
Add a persistent URL or brand name to guide users to visit your site on their mobile or desktop devices while they watch TV.
Include a strong end card with a clear call-to-action once the video concludes.