Length
15s, or 30s
File Format
MP4 or MOV formats; FLV, and WEBM file formats are not supported
File Quality
1080p (1920×1080)
Bitrate
Video:
– 18 mbps minimum, 30 mbps maximum
Audio:
– 192 kbps minimum bitrate, 16- or 24-bit only
– 48,000 Hz sample rate
Frame Rate
Frame rate must be constant and set to 23.98, 25 or 29.97 (based on native frame rate)
Max File Size
10GB
File Tags
VAST; VPAID and MRAID tags are not
supported
Additional Notes
Although both first-party and third-party hosted creatives are supported, Connected TV devices do not support directly clickable video commercials. Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. Hashtags and QR Codes are not accepted.
If you are running on full-episode player inventory (on desktop or mobile), you can set up a URL to click through but not when running only on Connected TV advertising device inventory.
Connected TV Creative Best Practices
Connected TV advertising offers a platform to showcase your brand via non skippable, high-quality formats, on premium TV networks.
Create an instant connection with your audience by telling a story about your product(s) and encourage users to your site.
Add a persistent URL or brand name to guide users to visit your site on their mobile or desktop devices while they watch TV.
Include a strong end card with a clear call-to-action once the video concludes.
Are your video assets ready for the TV screen? CTV Spec Check >