Connected TV Specifications


15s, or 30s

File Format

MP4 or MOV formats; FLV, and WEBM file formats are not supported

File Quality

1080p (1920×1080)


– 15 mbps minimum, 30 mbps maximum
– 192 kbps minimum bitrate, 16- or 24-bit only
– 48,000 Hz sample rate

Frame Rate

Frame rate must be constant and set to 23.98, 25 or 29.97 (based on native frame rate)

Max File Size


File Tags

VAST; VPAID and MRAID tags are not

Additional Notes

Although both first-party and third-party hosted creatives are supported, CTV devices do not support the ability to click through to a landing page. If you are running on full-episode player inventory (on desktop or mobile), you can set up a URL to click through, but not when running only on CTV-device inventory.

Best Practices

Connected TV offers a platform to showcase your brand via nonskippable, high quality formats, on premium networks.

Create an instant connection with your audience by telling a story about your product(s) and encourage users to your site

Add a persistent URL or brand name to guide users to visit your site on their mobile or desktop devices while they watch TV.

Include a strong end card with a clear call-to-action once the video concludes.

Check to see if your video assets are high enough quality for the TV screen.