Length
15s, or 30s
File Format
MP4 or MOV formats; FLV, and WEBM file formats are not supported
File Quality
1080p (1920×1080)
Bitrate
Video:
– 15 mbps minimum, 30 mbps maximum
Audio:
– 192 kbps minimum bitrate, 16- or 24-bit only
– 48,000 Hz sample rate
Frame Rate
Frame rate must be constant and set to 23.98, 25 or 29.97 (based on native frame rate)
Max File Size
10GB
File Tags
VAST; VPAID and MRAID tags are not
supported
Additional Notes
Although both first-party and third-party hosted creatives are supported, Connected TV devices do not support the ability to click through to a landing page. If you are running on full-episode player inventory (on desktop or mobile), you can set up a URL to click through but not when running only on Connected TV advertising device inventory.
Connected TV Creative Best Practices
Connected TV advertising offers a platform to showcase your brand via non skippable, high-quality formats, on premium TV networks.
Create an instant connection with your audience by telling a story about your product(s) and encourage users to your site.
Add a persistent URL or brand name to guide users to visit your site on their mobile or desktop devices while they watch TV.
Include a strong end card with a clear call-to-action once the video concludes.
Are your video assets ready for the TV screen? CTV Spec Check >