Determine a goal of the banner ad
Keep in mind, users who see these ads are likely unfamilar with your brand.
Include brand logo
State a strong Call-to-Action
Try, “Click Here” or “Learn More”.
Mirror the color scheme of your site
Design banner ads to create a more rich and dynamic extension of your site.
Trying to sell too much in the banner
Only 1 USP in a banner ad is necessary for the target audiences.
Placing discount codes that aren’t also displayed on your homepage.
People rarely remember these or copy them off an ad.