Display Specifications

File Size

  • Creative file size must be 150KB or smaller – this applies to both first- and third-party ads.

Creative Types

  • GIF, JPEG, and PNG Image Files
  • Third-party ad tags from approved server list (HTML or JavaScript)
  • HTML5

Creative Sizes

  • 300×250 – Medium Rectangle
  • 160×600 – Wide Skyscraper
  • 728×90 – Leaderboard
  • 300×600 – Half Page Ad
  • 300×50 – Mobile Leaderboard
  • 320×50 – Mobile Leaderboard
  • 970×250 – Billboard

General Specifications

The following specifications apply to all display ads in the Keynes Digital engine:

  • Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible
  • Creatives must occupy the entire space of the image size you’ve chosen
  • Creatives cannot appear sideways or upside down
  • Creatives cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad
  • Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
  • Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
  • Creatives must open a new page on click; they cannot open in the same page.
  • Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
  • Ads must include the play, pause, mute and unmute controls.

Check to see if your video assets are high enough quality for the TV screen.