Google Tag Manager (GTM) Pixel Guide

Refer to the video below to help with installing your GTM Tracking and Conversion Pixels:

Instructions

Tracking Pixels

Step 1 – Click on the “Tags” Tab in the Left Menu Bar:

Step 2 – Click “New” in the Top Right Corner

Step 3 – Name the Tag Something Memorable, i.e. “Keynes Digital – Tracking Tag”

Step 4 – Scroll Down to the “Tag Configuration” Section and Click on the Pencil in the Upper Right Corner to Add a Pixel

Step 5 – Scroll Down to the Custom HTML

Step 6 – Copy and Paste the Keynes Digital Tracking Tag into the HTML Field

Step 7 – Scroll Down to the “Triggering” Section and Click on the Pencil in the Upper Right Corner

Step 8 – Select “All Pages”

Step 9 – Repeat this Process for the LAL Pixel

Step 10 – In the Top Right, Click “Submit”

Step 11 –Review the Changes and Click “Publish”

Conversion Pixels

Step 1Click on the “Tags” Tab in the Left Menu Bar

Step 2 – Click “New” in the Top Right Corner

Step 3 – Name the Tag Something Memorable, i.e. “Keynes Digital – Conversion Pixel”

Step 4 – Scroll Down to the “Tag Configuration” Section and Click on the Pencil in the Upper Right Corner to Add a Pixel

Step 5 – Scroll Down to the Custom HTML

Step 6 – Copy and Paste the Keynes Digital – Conversion Tag into the HTML Field

Step 7 – Scroll Down to the “Triggering” Section and Click the Pencil in the Upper Right Corner

Step 8 – Update the Order ID, Sales Amount and Currency with the GTM Variables Mapped

If you need help building variables, refer to this video for support: https://www.youtube.com/watch?v=PV3KBpbKXsA&t=25s

Step 9 – Select your Predetermined Conversion Trigger

Step 10 – Repeat this Process for the LAL Pixel without Updating Any Variables 

Step 11 – In the Top Right Corner, Click “Submit”

Step 12 – Review the Changes and Click “Publish”

Check to see if your video assets are high enough quality for the TV screen.