Refer to the video below to help with installing your GTM Tracking and Conversion Pixels:
Tracking Pixels
Step 1 – Click on the “Tags” Tab in the Left Menu Bar:
Step 2 – Click “New” in the Top Right Corner
Step 3 – Name the Tag Something Memorable, i.e. “Keynes Digital – Tracking Tag”
Step 4 – Scroll Down to the “Tag Configuration” Section and Click on the Pencil in the Upper Right Corner to Add a Pixel
Step 5 – Scroll Down to the Custom HTML
Step 6 – Copy and Paste the Keynes Digital Tracking Tag into the HTML Field
Step 7 – Scroll Down to the “Triggering” Section and Click on the Pencil in the Upper Right Corner
Step 8 – Select “All Pages”
Step 9 – Repeat this Process for the LAL Pixel
Step 10 – In the Top Right, Click “Submit”
Step 11 –Review the Changes and Click “Publish”
Conversion Pixels
Step 1 – Click on the “Tags” Tab in the Left Menu Bar
Step 2 – Click “New” in the Top Right Corner
Step 3 – Name the Tag Something Memorable, i.e. “Keynes Digital – Conversion Pixel”
Step 4 – Scroll Down to the “Tag Configuration” Section and Click on the Pencil in the Upper Right Corner to Add a Pixel
Step 5 – Scroll Down to the Custom HTML
Step 6 – Copy and Paste the Keynes Digital – Conversion Tag into the HTML Field
Step 7 – Scroll Down to the “Triggering” Section and Click the Pencil in the Upper Right Corner
Step 8 – Update the Order ID, Sales Amount and Currency with the GTM Variables Mapped
If you need help building variables, refer to this video for support: https://www.youtube.com/watch?v=PV3KBpbKXsA&t=25s
Step 9 – Select your Predetermined Conversion Trigger
Step 10 – Repeat this Process for the LAL Pixel without Updating Any Variables
Step 11 – In the Top Right Corner, Click “Submit”
Step 12 – Review the Changes and Click “Publish”
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