Audio Creative Best Practices

Branding

Determine a goal of the audio ad

Create a clear and informative message to spike interest in users who may be unfamiliar with your brand.

Highlight 1 to 2 Unique Selling Points

What will make someone remember your brand? I.e. Quality Ingredients, Ethically made, Low Prices. Helpful tip: People tend to forget after 3.

End Card

The last 3 seconds should state your brand name and/or a tag line.

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