Determine a goal of the audio ad
Create a clear and informative message to spike interest in users who may be unfamiliar with your brand.
Highlight 1 to 2 Unique Selling Points
What will make someone remember your brand? I.e. Quality Ingredients, Ethically made, Low Prices. Helpful tip: People tend to forget after 3.
The last 3 seconds should state your brand name and/or a tag line.