OTT Advertising : Keynes Digital

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Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV https://keynesdigital.com/wp-content/uploads/2024/02/the-current-streaming-tv-targeting-2024-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/02/the-current-streaming-tv-targeting-2024-2240x1260-1.png March 26, 2024 May 16, 2024

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…

Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream https://keynesdigital.com/wp-content/uploads/2024/02/blog-real-time-bidding-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/02/blog-real-time-bidding-2240x1260-1.png February 7, 2024 March 15, 2024

“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction, because the yield is higher for the networks… a shift to more real-time bidding is massive for advertisers’ performance and outcomes as well.”

Get out of line and get into Connected TV

Get out of line and get into Connected TV https://keynesdigital.com/wp-content/uploads/2024/01/blog-thecurrent-outcome-over-cpms-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/01/blog-thecurrent-outcome-over-cpms-2240x1260-1.png January 5, 2024 January 5, 2024

“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…

Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In https://keynesdigital.com/wp-content/uploads/2023/11/black-friday-cyber-monday-2240x1260-blog.jpg 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/11/black-friday-cyber-monday-2240x1260-blog.jpg November 30, 2023 February 23, 2024

At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…

Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000 https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders-1.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders-1.png August 15, 2023 August 18, 2023

Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…

How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer https://keynesdigital.com/wp-content/uploads/2023/05/KD_BlogHeaders.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/05/KD_BlogHeaders.png May 5, 2023 July 17, 2024

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

Full Service VS Self Services

Full Service VS Self Services https://keynesdigital.com/wp-content/uploads/2023/02/header-flow.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/header-flow.png February 14, 2023 February 23, 2024

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png February 9, 2023 July 17, 2024

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png May 9, 2022 February 23, 2024

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png February 28, 2022 February 23, 2024

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman https://keynesdigital.com/wp-content/uploads/2022/12/KD_Blog-Headers-2.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/12/KD_Blog-Headers-2.png October 15, 2021 February 23, 2024

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

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