OTT Advertising

Channel Challengers: Viewers vs Networks

Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from…

Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV 2240 1260 Keynes Digital

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…

Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream 2240 1260 Keynes Digital

“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction,…

Get out of line and get into Connected TV

Get out of line and get into Connected TV 2240 1260 Keynes Digital

“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…

Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In 2240 1260 Keynes Digital

At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…

Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000 1920 1080 Keynes Digital

Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…

How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

Full Service VS Self Services

Full Service VS Self Services 1024 576 Keynes Digital

If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting 1024 576 Keynes Digital

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

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