OTT Advertising : Keynes Digital

Full Service VS Self Services

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If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

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Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

Is Netflix Shifting to Ad-Supported TV?

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After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png February 28, 2022 March 2, 2023

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

Programmatic Digest & Dan Larkman

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Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…