OTT Advertising

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? 2451 1280 Keynes Digital

After many years of defending its position on no advertising for its viewers, Netflix plans to finally considering an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! 2560 1280 Keynes Digital

71% of Emmy awards went exclusively to digital-only programming. The latter 29% could be enjoyed on both digital and linear…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 2560 1280 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…