CTV Advertising : Keynes Digital

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Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV https://keynesdigital.com/wp-content/uploads/2024/02/the-current-streaming-tv-targeting-2024-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/02/the-current-streaming-tv-targeting-2024-2240x1260-1.png March 26, 2024 May 16, 2024

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…

Super Bowl LVIII Ads Steal the Spotlight

Super Bowl LVIII Ads Steal the Spotlight https://keynesdigital.com/wp-content/uploads/2024/02/blog-superbowl-2024-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/02/blog-superbowl-2024-2240x1260-1.png February 12, 2024 February 13, 2024

Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From…

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead. https://keynesdigital.com/wp-content/uploads/2024/02/blog-google-cookie-2240x1260-1.png 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2024/02/blog-google-cookie-2240x1260-1.png February 8, 2024 May 16, 2024

Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of uncertainty and doubt, especially when it comes to our livelihood. But before we get ahead of ourselves let’s break down the insight of our Keynes experts.

Decisioned Media, A CTV Buying Dream

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“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction, because the yield is higher for the networks… a shift to more real-time bidding is massive for advertisers’ performance and outcomes as well.”

Get out of line and get into Connected TV

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“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…

Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In https://keynesdigital.com/wp-content/uploads/2023/11/black-friday-cyber-monday-2240x1260-blog.jpg 2240 1260 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/11/black-friday-cyber-monday-2240x1260-blog.jpg November 30, 2023 February 23, 2024

At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…

Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000 https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders-1.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders-1.png August 15, 2023 August 18, 2023

Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…

The Current’s Hot Seat with Keynes Digital CEO Dan Larkman

The Current’s Hot Seat with Keynes Digital CEO Dan Larkman https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders.png 1920 1080 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/08/KD_BlogHeaders.png August 3, 2023 August 3, 2023

The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing…

Full Service VS Self Services

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If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing…

Connected TV: Audience Targeting vs Content Targeting

Connected TV: Audience Targeting vs Content Targeting https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2023/02/audience-targeting.png February 9, 2023 July 17, 2024

Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have…

CTV Breaks Records for 2022’s Black Friday & Cyber Monday

CTV Breaks Records for 2022’s Black Friday & Cyber Monday https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png 1024 576 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/black-friday.png November 30, 2022 July 17, 2024

Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling…

Is Netflix Shifting to Ad-Supported TV?

Is Netflix Shifting to Ad-Supported TV? https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png 2451 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-e1652191797748.png May 9, 2022 February 23, 2024

After many years of defending its position on no advertising for its viewers, Netflix plans to finally consider an ad-supported…

And 2021s CTV winner goes to… The viewers!

And 2021s CTV winner goes to… The viewers! https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png 2560 1280 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2022/11/Blog-Header-Templates-4-1-1.png February 28, 2022 February 23, 2024

This is custom heading element Squid game, Amazon buying MGM, and Sex and the City were not the only things…

Connected TV Myths

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MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Connected TV Campaign Setup

Connected TV Campaign Setup https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-Presentation-1-e1635182632591.png 1920 950 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/09/Blog-Header-Templates-Presentation-1-e1635182632591.png October 26, 2021 February 23, 2024

Keynes receives a lot of questions regarding our Connected TV advertising campaign audience set up. This is something we pride…

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TV Advertising in Streaming Services

TV Advertising in Streaming Services https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-Presentation-3-e1635182482532.png 1920 950 Keynes Digital Keynes Digital https://keynesdigital.com/wp-content/uploads/2021/10/Blog-Header-Templates-Presentation-3-e1635182482532.png October 22, 2021 February 23, 2024

We’re all wondering what the growth of the industry’s new streaming platforms means for the ad tech. So, Keynes decided…

Case Studies